LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
Building communities with Lego: let the users do the heavy lifting | Media & Tech Network | The Guardian
Solved 1. How do you feel about LEGO in general? 2. What | Chegg.com
Marketing Matters: Co-creation takes over at LEGO
The SHARP Agency - Co-Creation and Collaboration: The New Economy
LEGO Co-creation
Facilitating co-creation experience in the classroom with Lego Serious Play - ScienceDirect
Using Lego as a Design Thinking Artefact
PDF) Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation | Andre Liem - Academia.edu
Case Study: LEGO Serious Play - Digital Learning
PDF) Innovation management based on proactive engagement of customers: A case study on LEGO Group. Part II: Challenge of engaging the digital customer
Lego Ideas Case Study : Crowdsourced Creativity | Medium
LEGO® Case Study: User Experience Design - Serious Play Pro
Facilitating co-creation experience in the classroom with Lego Serious Play - ScienceDirect
Co-Creation at Scale for International Development - DesignThinkers Group | USA
An integrated framework for brand co-creation based on Prahalad and... | Download Scientific Diagram
LEGO-Case
LEGO online community case study: what benefits do they get? - UserPRO
Key Data Sources from the LEGO Company | Download Table
Outside in: How companies can harness the power of online co-creation…
Lego Ideas Case Study : Crowdsourced Creativity | Medium
LEGO online community case study: what benefits do they get? - UserPRO
Open Innovation at Lego – The Back Beat in “Everything is Awesome” - Technology and Operations Management
Facilitating co-creation experience in the classroom with Lego Serious Play - ScienceDirect
Full article: Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation
Case study: Reviving Lego's product and its glory | by Sarah Saccomanno | Bootcamp
